From May 29th 2021, our corporate and ancillary service brands reflect our vibrant community, Aboriginal culture and breath-taking landscapes.
The evolution includes the Contour Graphic representing the topography of our region, together with Aboriginal artworks from Martumili Artists. The paintings depict the artists' land and history, reflecting stories of their families and ancestors who lived, walked and gathered food across their homelands in the Great Sandy, Little Sandy and Gibson Deserts and Karlamilyi (Rudall River) areas of Western Australia.
These new elements complement our colour palette - reflecting the rich, deep colours of our landscapes. Our brand is rounded out with photography of our region and community, achieving an identity that reflects the Heart of the Pilbara.